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Beauty Industry

Procos Opens U.S. Office

The German company's U.S. entity will be led by industry veteran Sébastien Williams.

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By: Jamie Matusow

Editor-in-Chief

Procos, a German manufacturer of packaging for major luxury brands, has expanded into the U.S. market with the establishment of a Procos Americas office. Sébastien Williams, with more than 25 years of experience selling packaging for the beauty markets, joins Procos as sales manager of Procos Americas, Inc. Throughout his career, Williams has worked with leaders in the primary packaging niche, and will now also provide expertise and support in secondary packaging.
 
According to Leander Kritikos, CEO of Procos: “Establishing in the USA is part of Procos’ development strategy to locally support luxury brands in their secondary packaging needs.”
 
Founded by Kritikos in 1998, Procos designs shopping bags, rigid boxes, foldable boxes, clothing covers, paper or woven pouches, all customized, connected, and eco-responsible for luxury brands in fashion, perfume, cosmetics, decoration, jewelry, wine and spirits.
 
With headquarters in Munich, Procos has sales offices in Paris, London, China and now in the USA. The group achieved a turnover of $25 million in 2020 and expects a growth of 15% in 2021.

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